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Helping Mission-Driven Organizations Transform Human Stories into Meaningful Action​

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EXECUTIVE PROFILE​

Strategic marketing, communications and creative executive with more than 30 years of experience leading integrated content strategy, brand storytelling, multimedia production, executive communications and audience engagement for nationally recognized healthcare and mission-driven organizations. Recognized for building high-performing creative teams, developing award-winning campaigns, and transforming complex organizational priorities into compelling human-centered stories that strengthen brands, inspire philanthropy, advance advocacy and deepen community trust. Three-time Telly Award recipient with expertise spanning digital, social, web, photography, video, public relations and executive messaging.

 

EXECUTIVE IMPACT

  • 30+ years leading integrated marketing, communications and creative strategy.

  • Increased social media engagement by 1,560% through audience-centered content strategy.

  • Built in-house creative operations saving organizations more than $390,000 annually.

  • Directed communications supporting Orange County's first Federally Qualified Health Center Look-Alike designation.

  • Helped drive 100% membership growth through integrated national marketing campaigns.

  • Trusted advisor to executive leadership on brand, crisis communications and organizational messaging.

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CORE EXPERTISE

Content Strategy • Creative Direction • Brand Storytelling • Editorial Leadership • Executive Communications • Integrated Marketing • Audience Engagement • Digital Strategy • Public Relations • Photography • Video Production • Fundraising • Analytics • Team Leadership​

 

PROFESSIONAL EXPERIENCE

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​Radiant Health Centers | Director of Marketing, Communications & Public Relations | 2024–Present

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Lead enterprise marketing, communications, content strategy and creative services supporting healthcare delivery, fundraising, advocacy and community engagement.

  • Unified content strategy across digital, executive, fundraising and advocacy communications.

  • Increased social engagement by 1,560%.

  • Led communications for successful FQHC Look-Alike designation.

  • Modernized website strategy and strengthened SEO and brand governance.

  • Advise executive leadership on messaging, media relations and crisis communications.

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Liberty Dental Plan | Director of Communications & Marketing | 2020–2023

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Established and led the organization's first integrated marketing and creative department.

 

  • Expanded into three new markets while supporting 100% membership growth.

  • Directed enterprise storytelling across digital, print, video and executive communications.

  • Reduced agency dependence through in-house creative services.

  • Managed creative operations, vendors and budgets.

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Providence St. Joseph Health – Mission Hospital | Digital Media Director | 1997–2020

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Built and led an award-winning in-house multimedia storytelling operation.

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  • Saved approximately $250,000 annually through innovative in-house production.

  • Produced award-winning patient stories, documentaries and fundraising campaigns.

  • Three-time Telly Award recipient.

  • Exceeded fundraising goals by more than 15% through mission-driven storytelling.

  • Directed photography, video production and executive communications.

 

EARLIER EXPERIENCE

 

CP Communications – Producer / Production Manager


Lucky Stores – Employee Communications Director (23,000 employees)

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EDUCATION | AWARDS | TECHNOLOGY

 

B.S., Applied Management, Grand Canyon University


Three-Time Telly Award Recipient • Silver Telly Award (2019)


Adobe Creative Cloud • Google Analytics • Salesforce • Microsoft 365 • Hootsuite • Sprout Social
Portfolio: Documentary films • Photography • Annual Reports • Executive Communications • Fundraising Campaigns • Websites • Social Media

 

PROFESSIONAL AFFILIATIONS

 

Health Care Communicators of Southern California, Logistics (2025)

Alpha Chi National Honors Society

Casa Teresa Women's Shelter

Saddleback College Foundation

 

PROFESSIONAL CERTIFICATES / SEMINARS

 

American Heart Association Basic Life Support/HeartSaver CPR Instructor (2006-2022)

Greenbelt Certified in Lean Healthcare (2013)

Technical Business Writing

Spiritual Care Volunteer Training

 

ENDORSEMENTS

 

“He is great at listening to the needs and accurately and professionally anticipating needs in the work he is doing… Always exceeded my needs by making things better and more professional than my direction or requests would have resulted in.”

Michael Beck, V.P Operations, Mission Hospital Laguna Beach for Performance Appraisal

 

“Encouraging and supportive of others…Insightful with a fresh approach…Thinks ‘out of the box’.”

Anne MacRae, Clinical Educator for Performance Appraisal

 

“Your passion and commitment to this effort continues to amaze and inspire everyone.”

Peter Bastone, former President & CEO/Markie Cowley, former Executive Vice President & COO following JCAHO survey for Mission Hospital

 

“His creative talents and dedication make him the best in his field.”

Greg Thomas, MD, MPH at Mission Internal Medical Group for Performance Appraisal.

 

“…He uses his creative energy and ideas to ‘bring to life’ the speaker’s vision.”

Mary Kay Bader, RN, MSN in nomination form for Values In Action Awards

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