Award-winning communications pioneer leading sound creation and execution of marketing and communication strategies.

Consummate communications trailblazer with experience in leading development of effective and innovative communication strategy. Accumulated sound success in mapping out, developing, and vetting marketing communications initiatives and collateral through multiple channels and digital platforms while retaining optimal reach, frequency, and media mix. Knowledgeable of social media market and able to integrate social elements into communication strategies and programs for higher efficiency. Devoted to leading teams to tackle unexpected issues and support organization with global internal and external communications efforts.

Areas of Emphasis

Marketing & Communication Strategy Execution
Project Leadership, Management & Ownership
Executive Presentations & Negotiations
Media Relations/Public Speaking
Competitive Analysis & Branding

Client & Stakeholder Relationship Cultivator
Social Media, Copywriting & Storytelling
Special Events/Meeting Management
Professional Photography & Video Production
Resource Development & Fundraising

PROFESSIONAL EXPERIENCE

LIBERTY Dental Plan, Tustin, CA

Director of Communications and Marketing, September 2020 to November 2023

Established in-house marketing department to oversee overall strategic and operational responsibilities for developing and executing corporate communications and marketing initiatives. Managed and developed internal marketing team to complete daily tasks. Directed outside agencies, vendors, and internal departments to achieve performance results, including project timing, scope, and key performance indicators. Developed and executed marketing plans for various product lines and geographic markets.

Develop the Talents of Others

Developed and mentored new staff to develop new brand standards and produce industry-leading collateral in market expansion.
Coached individual members to develop their own styles which helped them expand their responsibilities as company expanded.

Notable Acknowledgements

Established and implemented corporate brand and style guide and relevant policies and procedures to support branding efforts, consistent with regulatory requirements.
Expanded regional brand to national presence helping to facilitate sale of company.
Instituted national/regional social media channels for B2B and B2C engagement. Directed reputation management efforts.
Executed brand campaigns for product launches, including teledentistry, BRUSH program, and client and partner contracts.
Developed market strategies and digital campaigns for regional markets, including print, video, and digital platforms.
Directed advocacy efforts to influence state and local policy efforts that affected underserved populations.
Initiated internal and external communications initiatives using latest technology and resources to impact engagement.
Coordinated regional events for B2B, B2C and corporate functions including conventions, training and community events.

Demonstrating Creativity

Brainstormed and pushed production of new Core Values modules that connected employees to the company's strategic direction.
Proposed and executed regional brand video commercials for in preparation for new contract RFPs that demonstrated community connection. One commercial played during the opening ceremonies for the Winter Olympics in Florida.

Mission Hospital, Mission Viejo, CA

Marketing, Media, Communications & Public Relations/ Media Director, Multimedia Specialist, July 1997 to July 2020

Impart strategic direction, oversight, and messaging for corporate internal/external communications, including brand development and maintenance, website design, advertising, social media, special events, video, and print publications.

Focus daily on impart direction, management, and messaging for corporate internal and external communications, including brand development and maintenance, website design, advertising, social media, video, and print publications. Deliver strategic leadership for construction, execution, and allocation of vital communication and marketing plan elements. Initiate competitive analysis, develop brand identity and trust, elevate organizational programs and visibility of priorities, and retained Creative Department production budget. Guarantee PR and social media campaigns are correctly integrated and voiced across all internal and external channels.

Cost Savings

Eliminated outsourcing and produced cost savings of $250K per year by originating in-house Production Department to produce training, fundraising, and marketing projects merging desktop design, photography, video production, and media printing.

Notable Acknowledgements

Acknowledged by surveyors for best practice materials in 2002 by orchestrating communication plans for Y2K and JCAHO events, including print, video, publications, and presentations.
Attained 3 Telly Awards in 2011, 2012, and 2019 by outlining and directing fundraising and campaign video modules.
Received outstanding responses from hearing-impaired staff by engineering and establishing new communication vehicles to connect with all employees with senior management.
Contributed to building new customer base by proposing and managing creation of individual bios and video vignettes that highlighted each physician’s personality, philosophy of care, and passion for serving, which later became best practice model emulated by other hospitals in health system.

Demonstrating Creativity

Brainstormed and pushed production of storytelling vignettes for small projects evolving into detailed organizational fundraising campaigns and media stories.

Improving Talents of Others

Handled dozens of in-house training collateral and fundraising modules that formed into corporate national and global best practice training tools, including physician continuing medical education, NTI, Lean Healthcare, and philanthropic campaigns.
Within 3 years, trained 800+ students to yield $140K in savings by forming idea to develop and educate in-house computer training courses for staff, including basic computer skills, internet, and Microsoft Office products.
Recorded and introduced best practice modules for internal and external training.

CP Communications, San Ramon, CA

Producer/ Production Manager, 1995 to 1997

Devised marketing collateral, implemented websites and coordinated national sales meetings, and supervised all phases of production, including creative conception, staging, video production, print design, photography, equipment coordination, speech writing, event management, and client relations. Directed vendors, subcontractors, and staff to attain specific production objectives. Conceptualized branding print and video media (brochures, bulletins, video, web design, and marketing elements) for clients. Administered client relations for production of marketing collateral, copywriting, video modules, website design, and photography

Lucky Stores, Inc., Buena Park, CA

Employee Communications Director, 1992 to 1997

Created and coordinated different print, photo, and film projects, including newsletters, quarterly video updates, staff training modules, executive team updates, special events, and employee relations for 23K employees. Distributed crisis and labor relations for catastrophic events, including Northridge earthquake and labor strikes.

Actively supported presentation capabilities management for 300+ executives and leadership teams.
Assembled and rolled out internal and external communications for three company presidents, which encompassed speeches and informational and crisis-related communications (corporate campaigns for labor negotiations).
Improved professionalism of associates through creation and support of training and development classes for various work-related functions.

Expanding Images, Irvine, CA

Creative Director, 1992 to 1997

Cultivated and led different client projects and fluency of intended production, including national sales meetings, print and commercial video, photography, web construction, and design layout, including supervising staff and talent.

NOTABLE AWARDS

Values in Action Nominee for multiple years

2019 Silver Award Recipient at 40th Annual Telly Awards in General Charitable Category

Attained numerous Living Our Values Everyday (L.O.V.E) recognition cards

TECHNICAL SKILLS & QUALIFICATIONS

Environments:

Mac OS X, Windows

Tools:

Microsoft Office (Word, Excel, PowerPoint, Outlook, Publisher)

Adobe Captivate and Master Collection (Photoshop, Lightroom, Premiere Pro, After Effects, Illustrator, InDesign, Audition, Acrobat)

RELATED SKILLS AND EXPERIENCE

Held positions of Creative Director and Production Manager for two production companies and ad agencies.
Taught photography skills and presentations skills courses and teach CPR, including development of curriculum.
Served as marketing consultant and special projects coordinator for physician medical groups.
Served as freelance and staff photographer/reporter for Irvine World News in 1980's.

EDUCATION

Grand Canyon University, Phoenix, AZ – Bachelor of Science, Applied Management, Graduated September 2015 with Honors

California State University, Fullerton, Studied Business Administration & Communications 1986-1988

Irvine Valley College, Associate Arts Degree – General Education 1986

PROFESSIONAL AFFILIATIONS

Alpha Chi National Honors Society

Casa Teresa Women's Shelter

Orange County Sheriff's Department

Saddleback College Foundation

PROFESSIONAL CERTIFICATES / SEMINARS

American Heart Association Basic Life Support/HeartSaver CPR Instructor

Greenbelt Certified in Lean Healthcare

Technical Business Writing

Spiritual Care Volunteer Training

ENDORSEMENTS

“He is great at listening to the needs and accurately and professionally anticipating needs in the work he is doing… Always exceeded my needs by making things better and more professional than my direction or requests would have resulted in.”

Michael Beck, V.P Operations, Mission Hospital Laguna Beach for Performance Appraisal

“Encouraging and supportive of others…Insightful with a fresh approach…Thinks ‘out of the box’.”

Anne MacRae, Clinical Educator for Performance Appraisal

“Your passion and commitment to this effort continues to amaze and inspire everyone.”

Peter Bastone, former President & CEO/Markie Cowley, former Executive Vice President & COO in memo following JCAHO survey for Mission Hospital

“His creative talents and dedication make him the best in his field.”

Greg Thomas, MD, MPH at Mission Internal Medical Group for Performance Appraisal.

“…He uses his creative energy and ideas to ‘bring to life’ the speaker’s vision.”

Mary Kay Bader, RN, MSN in nomination form for Values In Action Awards